Blackpage Agency

How we get water heaters installed for Juan's Plumbing in Cape Coral, Fl

Client: Juan's Plumbing

Area: Cape Coral , FL

Industry: Plumbing / HVAC

Duration: Since December 2024

The Challenge:

When Juan's Plumbing came to us earlier this year, they had an excellent reputation locally but were struggling to keep their schedule consistently full. They relied heavily on word-of-mouth and occasional ads, but those efforts were inconsistent and brought in small, low-value jobs that didn’t match the skill and capacity of their team.

They needed a way to generate a steady stream of quality leads for bigger, more profitable projects — without spending hours chasing them down. That’s where we stepped in.

Juan's Plumbing needed to connect with clients who understood the value of quality work and were willing to pay for it. That’s where we came in.

Step 1: Precision Lead Generation

We crafted a targeted advertising strategy designed to reach homeowners and businesses with urgent, high-value plumbing needs.

— Targeting the Right Areas: We focused on neighborhoods and regions where homeowners were more likely to invest in quality plumbing work instead of looking for the cheapest fix.

— Clear, Trust-Building Ads: We ran ads highlighting their expertise, reliability, and fast response times, making sure they stood out from “just another plumber” in the area.

Step 2: Full Appointment-Setting System
Getting leads is one thing — turning them into booked jobs is another. That’s why we didn’t just hand over contact info; we built a complete appointment-setting process.

— Rapid Response to Leads: Every lead was followed up with instantly through automation.

— Human Sales Support: Our own appointment setters handled inbound leads, answering questions, qualifying them, and booking jobs directly into the client’s calendar.

Step 3: Streamlining Lead Management

Once the leads started coming in, we needed a way to manage them efficiently. So, we set up a CRM system to track every lead and ensure they were followed up with immediately through automation.

This not only saved Juan's Plumbing a ton of time but also made sure they never missed out on a potential patient

The Results:

$2,384 SPENT = 54 HQ LEADS

> $154,340+ IN PIPELINE VALUE

What is next:

We’re continuing to optimize their ad campaigns, expand into new high-value service areas, and fine-tune the appointment-setting process to make sure their schedule stays full year-round.