Blackpage Agency

How we attract new buying audience for Smile Shop in Chisinau, MD

Client: Smile Shop

Area: Chisinau , Moldova

Industry: Dental / Healthcare

Duration: Since November 2023

The Challenge:

When we first partnered with Smile Shop in november, they had a solid foundation—an impressive online presence, a sleek website, and a wide range of quality dental products. From dental tools to everyday essentials, they had everything professionals and practices could need, all in one place.

But despite checking all the right boxes online, sales were falling short of expectations. Traffic was coming in, but conversions just weren’t where they needed to be. Their audience was browsing, but not buying.

They didn’t need more visibility—they needed a smarter strategy to turn that visibility into real revenue. That’s where we came in.

Our Game Plan:

Step 1: Strengthening Their Strong Online Foundation

Smile Shop already had a strong online presence, but to start turning that visibility into consistent sales, we needed to optimize the core foundation of their digital strategy. We began with:

— Pixel Configuration: We set up and fine-tuned tracking pixels across their site, ensuring we could capture accurate data on user behavior, retarget effectively, and make smarter decisions based on real insights.

— Organic Marketing Boost: Next, we enhanced their content strategy—incorporating SEO-optimized product descriptions, helpful blog content, and strategic keyword placement to drive more organic traffic with stronger purchase intent.

— Domain Upgrade: Finally, we migrated their store to a more professional, brand-aligned domain—something that built more trust with customers and gave the brand a polished, credible presence.

Step 2: Targeted Advertising to Reach the Right Buyers

Smile Shop wasn’t just looking for clicks—they were aiming to connect with serious buyers, like dental professionals and clinics, who consistently purchase quality products. So, we built an advertising strategy that focused on attracting exactly that kind of customer.

— Targeting High-Intent Segments: Instead of casting a wide net, we narrowed in on high-value audiences—dental clinics, hygienists, and professionals actively searching for reliable suppliers. We also layered in targeting for business owners in the top-performing regions where spending on professional supplies is high.

— Clean, Credible Ads: For the creatives, we kept things sleek and professional. We showcased best-selling products with clear, benefit-focused messaging and high-quality imagery. The clean, minimal design made the brand feel trustworthy and premium—just what works on platforms like Facebook, Instagram, and Google.

Step 3: Streamlining the Sales Funnel

With more of the right traffic coming in, our next focus was turning those visitors into paying customers as efficiently as possible. For Smile Shop, that meant refining every step of the customer journey to reduce friction and increase conversions.

— Optimizing the Checkout Experience: We simplified the checkout process to make it faster and more user-friendly—reducing cart abandonment and improving mobile responsiveness for buyers on the go.

— Smarter Product Pages: We revamped product pages with clearer calls to action, detailed descriptions, trust badges, and customer reviews to build confidence and increase purchase rates.

— Automated Follow-Ups: To capture lost sales, we implemented automated email flows—cart recovery, browsing abandonment, and personalized recommendations—to re-engage potential buyers and drive repeat purchases.

The Results:

$1,701.05 SPENT = 6000+ LINK CLICKS >

$8,230 IN PRODUCT SALES

What is next:

With a stronger foundation, smarter targeting, and a smoother path to purchase, Smile Shop is now positioned to scale. Next, we’ll focus on expanding their product line, launching loyalty incentives for repeat buyers, and exploring new advertising channels like YouTube and LinkedIn to reach even more dental professionals. The goal? Turn Smile Shop into the go-to destination for dental supplies—trusted, efficient, and everywhere their customers need them.